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LOECO
Local Eco-Print

More Loeco, More Loco

Members of Group 3:

Adila Permata Islami
(B0321007)

Shafa Afriela Yonika
(B0321074)

Winona Paras Widad
(B0321082)

As
Loeco's Founder

As
Loeco's BA

As
Loeco's Target Audience

Poster

To strengthen our product branding, we use comparing products. We compare our products with well-known products that are being hype among consumers. Another technique is Alliteration to attract the attention of the audience without complicated words and Bribery to make a tempting offer to the audience. For the persuasive language, we use addressing the reader to bring the audience closer to our brand.

Poster

First >>>

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Poster

We use using fear technique to demonstrate the fact that textile waste can pollute the environment, therefore by using our brand you can reduce waste and can realize the go-green movement. Another technique is Patriotism. Our brand uses a local which means made in Indonesia. Then, the persuasive language that is used addressing people directly to bring the audience closer to our brand and rhetorical questions to make the audience feel invited and interacted between our brand and the audience.

Poster

Second >>>

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Poster

To attract more customer attention, we use the Bribery technique. Such as giving discounts on special occasions, which is Earth Day, and we give 50% discounts for selected products. The second technique we use is repetition, to emphasize our brand and provide an aesthetic effect. Of the three posters we made, we used the greenwashing technique to integrate our brand theme, which is, go green.

Poster

Third >>>

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Loeco's Sales Pitch Video

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