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Principles and Elements of Design

by Heather Ball

Pages 2 and 3 of 12

Principles and Elements of Design
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What is DESIGN?
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Design is selecting and organizing of materials to fulfill a function.
It is a conscious process.
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Four Factors that Influence Design
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Function - What purpose will the object serve?
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Materials - What will the object be made from?
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Technology - How will the object be made?
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Style - Does the user find the object appropriate and appealing?
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TYPES OF DESIGN
Structural Design
Decorative Design
Structural design involves the making of room's or the space's layout, to ensure it looks good, and all the space is utilized properly.
Decorative design is based on the structural layout.
TYPES OF DESIGN ARE:
Naturalistic
Stylized
Abstract Designs
Geometric Designs
Learning to evaluate quality design takes much practice!
Principles of Design
Proportion and Scale
Balance
Rhythm
Emphasis
Unity and Variety
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