Book Creator

Digital Ad Portfolio MIXUE

by EMILIA, HASNA, AZIZ

Pages 2 and 3 of 6

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Group Members
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Aziz Sofwan Suryadarma (B0321021)

Emilia Rahmaningtyas (B0322037)

Hasna Nasywa Wijaya (B0322042)
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1st Ad
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Our first printed advertisement is focusing on introducing a new product called 'Choco Cherry'. In this ad, we use a combination of several persuasive language and technique. 'Are you ready to be happy?' is a rhetorical question persuasive language that also contains addressing people directly with the word 'you'. We use it to emphasize the word 'happy' which has a positive meaning. 'BUY 1 GET 1' is a bribery persuasive technique. We use it because most of the time this technique is very effective for an ad. The sentence 'Less Worry, More Happy, and More Cherry' contains group of three persuasive language with rhyme. We use it because it sounds catchy and memorable.

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