Praise be to Allah SWT, because by His grace, the author was able to write a textbook entitled 'Introduction to business" smoothly.
The author realizes that there are still many shortcomings in the writing of this textbook, for that the author expects suggestions and constructive critic for improvement. Hopefully this book can be useful for writers and readers.
Jakarta, 26 Desember 2022
DAMIAN EITAN AUGUST
CHAPTER 1 BASIC BUSINESS CONCEPT 6
CHAPTER 2 ETHICS AND RESPONSIBILITY 18
CHAPTER 3 BUSINESS MODEL CANVAS 31
CHAPTER 4 DOING BUSINESS WITH 41 MODEL CANVAS
CHAPTER 5 DESIGHN THINKING 47
CHAPTER 6 DIGITAL BUSINESS 55
CHAPTER 7 DIGITAL BUSINESS 67 TRANSFORMATION
CHAPTER 8 DIGITAL ECOSYSTEM 73 AND FINANCIAL TECHNOLOGY
CHAPTER 9 MANAGING OPERATIONS 86 & SUPPLY CHAINS
CHAPTER 10 DIGITAL MARKETING 91
CHAPTER 11 BUSINESS PLAN 104
CHAPTER 12 PROMOTION AND 116 PRICING OF GOODS AND SERVICES & FINANCIAL REPORTS
CHAPTER 13 FINANCIAL 127 MANAGEMENT
CHAPTER 14 THE INFLUENCE OF 137 THE DIGITAL ECOSYSTEM ON THE BUSINESS WORLD
WHAT IS BUSINESS?
BASIC BUSINESS CONCEPT
A business can be described as an organization or enterprising entity that engages in professional, commercial or industrial activities. There can be different types of businesses depending on various factors. Some are for-profit, while some are non-profit. Similarly, their ownership also makes them different from each other. For instance, there are sole proprietorships, partnerships, corporations, and more. Business is also the efforts and activities of a person who is producing goods or offering services with the intent to sell them for profit.
Types of Businesses Various businesses are organized per some type of hierarchy or bureaucracy. In these businesses, the positions have a customary role and responsibility.