Business Plan 

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Realized by: Francesca Bertè, Serena Blanco, Joseph Natoli, Elena Toma, Denise Maria Ventrice.

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The name of our brand is "Crown Game" in italian means "Corona Game", because the reason of this product is  to combat the stress resulting from the pandemic of Corona virus or Covid 19.

From a careful market analysis it was found that in 2020, when the the COVID-19 crisis broke out, the the purchase of anti-stress increased by 70% especially by parents of children from 3 to 10 years.

The company was founded in Lipari in May 2020, by: a) Joseph Natoli CEO b) Denise Maria Ventrice social media manager c) Elena Toma accountant d) Serena Blanco marketing expert e) Francesca Bertè web site manager. The corporate name is "Crown Game of J.F.S.H.D. Ltd", it is also registered in The company register of Messina's Chamber of commerce. The share capital is € 25.0000.

Our product was born after the Corona Virus Pandemic, which broke out in March 2020, as an antistress. It is coloured and the material used is silicone, a flexible and ductile plastic. Our idea is to make POP-IT known not only in its playful but also educational aspect, especially as a too compensatory tool for SEN students with dyscalculia. It has a very low cost, depends on the model, design and size, on average it costs € 5.00 and is guaranteed to last about 2 years.

MAKE IT EASY, WITH CROWN GAME! The company's goal is to make our product known internationally. We want to grow and be able to invest further, diversifying our product, using the brand for school products such as diaries, pencil cases, notebooks, backpacks.

The use of POP-IT at school has many advantages: it increases concentration time, motivation and involvement and improves reasoning strategies. Although anti-stress and relaxing, POP-IT requires the child a great activation, this continuous action of the fingers combined with the constant activation of the mind is a valuable channel for learning mathematics, at the heart of the latest research in neuroscience.

LEARNING BY PLAYING with Pop-IT!

Depends on the model! Come and find out in our e-commerce site, where you can buy it!

Pop It! Math Hack To Learn Multiplication Times Tables- How to Remember Multiplication Facts

STRENGHTS team of young creative and dynamic guys full of innovative ideas.

OPPORTUNITIES: Thanks to social media, you can promote advertising campaigns on Youtube, Facebook, Instagram.

WEAKNESSES: Site visibility is low due to limited budget for advertising campaign.

THREATS: Competition operating in the same sector with a larger budget available for the advertising campaign.

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