How we made it: Growing digital

IN THIS BOOK YOU WILL FIND...

1. Introduction
2. How we started
3. Online business
4. An eTwinning association of entrepreneurs
5. Just a few questions
6. Requesting a quote
7. Please find attached
8. Assessment time
9. Conclusion
10. Web 2.0 tools used in the ebook

1. INTRODUCTION

"If you don't know where you are going, any road will get you there."
Lewis Carroll

This book aims to explain the learning process our students from two schools in Spain and Turkey went through during the eTwinning project "Growing digital".
The context in which the project was born is a digitalised world where the way business is done is constantly changing.

Businesses have had to start getting involved with social media and digital marketing to stay competitive with their customers. They have fought to find their place in the virtual world.

In this context applying the basics of digital marketing has become a necessity, not an option, for entrepreneurs.

Therefore, our aim in this project is to develop our students’ digital marketing skills and enable them to carry and manage their planned business to the digital world and help them communicate in this world using the so-called business English.

In order to develop these competences the international teams had to do some research on the Internet regarding online marketing, create their own business online and, as potential clients, ask other students about their businesses using business English. Each international team had to ask other companies about their companies, their goods, their services, etc. And they had to use both oral and written English.

2. HOW WE STARTED

"The man who goes alone can start today; but he who travels with another must wait till that other is ready."
Henry David Thoreau

Most eTwinning projects start with the introductions , the logo contest and the discussion of good behaviour rules on the Internet. Ours was not an exception. Students from Spain and Turkey introduced themselves on the Twinspace. At that moment we started to get to know each other. Then, international groups were created, we rolled up our arms, we started working on the creation of our logos and we discussed the rules that needed to be use on the Internet.

3. ONLINE BUSINESS

"Sharing is good, and with digital technology, sharing is easy."
Richard Stallman

Setting up a business cannot be done overnight. The first thing we did was to do some research on how to do marketing online, we worked with a Wix tutorial, a webpage editor, and we thought about the product or the services we wanted to advertise on our websites. We shared our ideas in the group forums, and little by little, the businesses and the websites were created.

After seeing the tools Wix provide, we decided to do some research on Marketing online. Students found really interesting information on the Internet.