Book Creator

Business English

by Puput Wijaya

Pages 2 and 3 of 17

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Building a Relationship
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Cross-Cultural Understanding
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UNESCO defines culture as "the set of distinctive spiritual, material, intellectual and emotional features of society or a social group, that encompasses, not only art and literature but lifestyles, ways of living together, value systems, traditions and beliefs " (UNESCO, 2001).

The word 'culture' in English is derived from the Latin which sounds as Colere, means about human lives that always function to protect, treat and do varieties of activities that can produce cultural action (Suwardi Endraswara, 2006:4).

So, culture is a general term that contains a set of characteristics which not only includes art or literature, but is also related to social behavior, norms, customs found in social groups or society
which can later produce cultural actions.

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The Important of Culture Understanding
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