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Understanding the Media

by khutso mabokela

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UNDERSTANDING THE MEDIA

By

Khutso Mabokela
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OVERVIEW OF THE BOOK

"Understanding the Media" is a book that outlines every aspect found in the media. It provides a clear description of the media, how the media work, and what to expect in the discipline. Moreover, challenges that media practitioners such as journalists, photographers, editors et cetera face while in the line of duty are addressed. This is an excellent book that will help students better understand the industry and the ethical implications within the field.
Learning Outcomes

After reading this book, students will be equipped with the knowledge to apply while reporting stories. The students will be able to understand media laws and ethics. Moreover, the students will be able to identify the types of media and their uniqueness. The students will also know the different writing techniques adopted for each medium.
Learning Outcomes

After reading this book, students will be equipped with the knowledge to apply while reporting stories. The students will be able to understand media laws and ethics. Moreover, the students will be able to identify the types of media and their uniqueness. The students will also know the different writing techniques adopted for each medium.
Role of the media

One of the mediums of communication that has brought the world together is media. The term media is derived from the Latin medium, which means "in the middle." A traditional mass communication system and content generators, as well as other technologies for mediated human speech, are referred to as media. Traditional print media (newspapers, periodicals, or books), traditional electronic media (broadcasting, broadband, cable, or satellite), motion pictures, video gaming, recorded music, advertising, and Internet adaptations for any of these media are all examples of this (Hoag, 2008). Fourie (2017), states that the role of the media is to inform, educate and entertain society.

Types of media

Media are devices of communication that are useful to communicate and interact with a large number of audiences in various languages. One cannot separate himself from the media. Media is used for the entertainment, communication and dissemination of information, advertising, marketing, and for expressing and sharing views, opinion, and ideas. There are different types of media that are accustomed to the day and age, whether it's children, young people, or adults (Fourie, 2017).
There is print media, which is commonly referred to as traditional media (newspapers, books, pamphlets, etc.), broadcast media (radio and television), and social media (Facebook, WhatsApp, Twitter, TikTok and others). Social media is a digital tool, such as a website or app, that allows users to quickly and easily create and share content with the public.  Each medium is unique and has its own target audience (ibid).
Types of media

Media are devices of communication that are useful to communicate and interact with a large number of audiences in various languages. One cannot separate himself from the media. Media is used for the entertainment, communication and dissemination of information, advertising, marketing, and for expressing and sharing views, opinion, and ideas. There are different types of media that are accustomed to the day and age, whether it's children, young people, or adults (Fourie, 2017).
There is print media, which is commonly referred to as traditional media (newspapers, books, pamphlets, etc.), broadcast media (radio and television), and social media (Facebook, WhatsApp, Twitter, TikTok and others). Social media is a digital tool, such as a website or app, that allows users to quickly and easily create and share content with the public.  Each medium is unique and has its own target audience (ibid).
Media Law and Ethics
The media have a very powerful statute to expose the truth in the country. Power is always dignified when correlated with liability said Hohfeld. According to him, Legal power is the jural opposite of legal disability and the jural correlative of legal liability (Moore, Murray, Farrell & Youm). Media ethics or journalism ethics are the moral principles, reflected in rules, written or unwritten, which prescribe how media personnel should work to avoid harming or causing pain and suffering or distressing others, for example when gathering information; when deciding what to publish; when responding to complaints about their work.


References
Fourie, P.J. (2017). Media Studies – Institutions, Theories and Issues. 2nd
ed. Cape Town: Juta Education.
Hoag, A. (2008). Measuring media entrepreneurship. International Journal on Media Management, 10, 74–80.
Moore, R.L., Murray, M.D., Farrell, M., & Youm, K.H. (2017). Media Law and Ethics (5th ed.). Routledge
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