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Evaluation of Loom

by Brittany Honeycutt

Pages 2 and 3 of 9

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LOOM
Evaluation of the technology and its applications
By Brittany Honeycutt
EDDL 7300 Foundations of Digital Age Teaching and Learning
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Chapter 1: Introducing Loom
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With the ever growing list of apps and tech tools being made available to the public, it can be a bit overwhelming. Sometimes it can also be difficult to locate a tool that can do the many things you need it to do. It can also be easy to get stuck on the one or two apps. you are comfortable using already. This is arguably one of the reasons Zoom is still very popular and consistently used. The creators of Loom wanted to expand on that and offer another tool that might be more useful or even used in lieu of some of the other applications available. The embed video gives a quick introduction to the program and some of its uses in terms of organizations that might give it a try.
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https://www.loom.com/

One of the first things Loom boasts on their website when you first click the link is that loom is an efficient tool to cut back on some of the unnecessary or not as important meetings that can often come about when a company or organization needs to get information out and fast. The go to is usually to call a meeting but Loom offers a second option that gets the information out there while still being somewhat personal.
Chapter 2: User Experience
How does it compare?
According to Trustradius.com, a place where users can rate technology apps and leave comments on how the application faired, Loom scored a 9.1 out 10 score. Some of the comments and 'pros' of the app left by users included, "They're constantly improving the app, adding features and fixing bugs." Other comments included fair pricing the basic version is free which was a huge positive mention for users who only need the basics of the application, this is also great for teachers and students who often do not have the means or resources to purchase subscriptions. It is a very organized app with the ability to not only create your videos with screen sharing and your face and voice but also maintains a folder system that is easy to use and helpful in organizing different videos whether they are for different classes, different assignments, or on the business side videos for clients versus videos for team members. The information from Trustradius was based on over a 120 reviews of the application, but that is not the only site where Loom has been reviewed.
From a more educational standpoint, Loom is also reviewed on teacherswithapps.com and on a list of the 10 apps that make teaching remotely possible, Loom comes in at number nine. The review states, " With loom, you can record your screen and yourself and distribute the link within your class. It's an excellent tool for recording lesson slides and voice lectures."
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Chapter 3: The Learning Experience
One of the biggest things that have come about with all the remote learning that has been going on over the last few years is a lack of engagement and a worry that the gap between where students are and where they should be growing. The idea behind a useful tech tool is one that helps to address these issues, one of the biggest things I see with Zoom is while things like screen share is offered there is no guarantee on student turn out and participation. How Loom addresses this is by making a recording that is both personal and can include slides with the option for interactive real time comments and emotes, which students love to use particularly those in middle and secondary schools. This program also allows for an educator to make multiple recording of one lesson if their is a case of needing to individualize learning for students with IEPs or 504s. It is also easy for teachers to follow up on if a student is actually watching and participating as needed because it gives educators not only the ability to see who watched the video but how long they watched and monitor CTA (calls-to-action or interactive relevant resources) performance.
Chapter 4: Evaluation of Cost, Privacy, and Data
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In terms of cost, Loom offers a few different options. There basic option is free to users who sign up for an account, this offers just the very basic video with audio and screen recording option, this is great for creating a project or just to send out information for in lieu of a meeting or to get a short video presentation out to students or to your class. In the basic free there are a few limits like videos have to stay under five minutes and you can only save up to 25 video per person/account. The other options available include their 'Business' option billed annually the cost breaks down into roughly $8 per month but there is an option for a free 14-day trial. This includes the same privacy controls but goes a step further by allowing users with this option to password protect videos, as well as unlimited creators, unlimited videos and unlimited recording length. This is a great option for businesses and frequent users of the program. The next option is the Enterprise option, the cost on this will vary some based on the company's size and needs and you can get a free quote from the Loom sales team, this option offers all the same things in free and business but goes another step further. You get advanced content privacy which means you can make all content private with group level exemptions, meaning if you're in a business HR videos can be private to all but HR, or sales videos can only be used by users classified as sales. It also includes custom data retention policies, activity log export, and salesforce integration.
One thing that teachers run into a lot with apps is that if the admin. doesn't also use or feel that the program is useful they will not invest in the better options and cost is left up to the teachers if they want to utilize some of the more in-depth features. However, in response to the COVID-19 pandemic Loom is offering another option, Free Screen & Video Recorder for Education, this gives qualified educators unlimited recordings and access to premium features. It is absolutely free, does not expire, and is free to apply and takes just a few days to verify your application. Some of the premium features included is unlimited videos, 45 minute video limit, 1 creator (the teacher), unlimited viewers, personal library, team library, calls-to-action, password protected videos, emoji reactions, and viewer insights.
Chapter 5: Accessibility
Loom originally created in 2015 did not have a released accessibility statement at the time, in fact there is a university student created webpage that does breakdowns and overviews of classroom technology apps and tools. It was released in 2018 and gave Loom a one star rating for their lack of a published statement (Ng, 2018). However, as of August 2021, Loom has released an accessibility statement, they really stepped it up and addressed their lack of clarification and the website statement is as follows:
Who we are
It’s not enough to make an effort — we want to make progress. The data below shapes our thinking as we work to support the teammates we have, and reach out to those we haven’t met yet. This is a mix of data we collect using U.S. government reporting standards (Equal Employment Opportunity, or EEO) as well as self-reported data we gather using anonymous surveys. We do not track self-reported data for team-level reporting in order to preserve anonymity. We plan to continue to survey Loommates and will update this page accordingly.

The data they are referring to breaks the categories down into; age, native language, disabilities, education, family, gender, race/ethnicity, sexual orientation, and veteran. Loom more than address the issue in terms of accessibility which speaks volumes about this tool. Loom has two more sections about accessibility I would like to highlight:

What we stand for
Loom enables individuals, teams, and organizations to communicate more authentically. We aspire to build a company and a product where everyone feels seen, heard, and appreciated.

What we’re doing
We want to build a culture where everyone has what they need to thrive and where identity is not a barrier to impact. We're focused on doing the foundational work of making this a reality. We still have a long way to go, but we’re committed to seeing it through.

One of the most important things for any type of technology tool is that they continue to grow and not to stay stagnant, from the blog post to now Loom is a great example for that growth. This link will take your directly to all of their data and statements regarding accessibility.
https://www.loom.com/dei
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