Book Creator


by Kumari Anvita



An Indian e-commerce company called IndiaMART InterMESH Ltd offers B2B and customer-to-customer sales services through its online site. In order to connect Indian producers with clients, Dinesh Agarwal and Brijesh Agrawal created the business-to-business portal website in 1996.

The channel focuses on giving a platform to Small & Medium Enterprises (SMEs), Large Enterprises, as well as Individuals, and has 60% market share of the online B2B Classified sector in India.
 Case Analysis (Pre and post-COVID-19) of IndiaMART
IndiaMART, the largest online B2B marketplace in India, posted outstanding results for the quarter ending in December. Due to a quarter-over-quarter increase of about 7000 paid members, the results exceeded street forecasts.
Deferred revenues will probably give visibility for the following 18 to 20 months.
On the strength of a decreased headcount, a lower variable income, a lower cost of travel, and strict cost control measures, employee costs and other expenses were down by 25% and 31%, respectively, year over year.
We have 120 million registered users on the web platform, and there are close to 70 million products available across 50 different industry sectors. During the lockout, IndiaMART has learnt the true value of the internet, according to Agarwal.

The organic traffic coming to the company's platform is increasing at an exponential rate even in the absence of marketing and advertising costs. Agarwal asserts that IndiaMART receives roughly 50–60 million monthly visits out of the country's 600–700 million internet users.
IndiaMART's main goals include bringing small businesses online, compiling difficult-to-find products, and democratising costs for goods that are sold in wholesale markets in Delhi, Mumbai, Chennai, and other major cities. Over thousands of pin codes across the country, Tier-3 towns account for over 40% of the company's web traffic. In terms of industry, area, and buyer distribution, there is a significantly greater penetration.
MIS used in the company
With Geocoding API, IndiaMART can matchmake buyers and suppliers based on location—providing a high-quality experience for both parties.
Technology Used at the IndiaMart platform
According to G2 Stack, IndiaMART utilises 42 different software and hardware solutions, including HTML5, jQuery, and Google Analytics. According to BuiltWith, IndiaMART actively utilises 80 technologies on their website. These include LetsEncrypt, Viewport Meta, and iPhone/Mobile Compatible.
Competitive Analysis
The top 5 rivals of recently were,,,, and others. will be's main rival in November 2022, according to Similarweb data on monthly visits, with 5.2M visits. With 98.3M visitors in November 2022, is the second-most comparable website to, and rounds out the top three with 308.2M.

The fourth-most similar website to is, while the fifth-most similar website is In November 2022, and, respectively, saw 167.9M and 2.4M visits. (14.0M visitors in November 2022), (2.4M visits in November 2022), (460.2M visits in November 2022), (2.6B visits in November 2022), and are the other five rivals in the top 10 list (5.8M visits in November 2022)
Managing Security issues with respect to MIS 
The protection of the system against malevolent cyberattacks that aim to hack into the system, access sensitive personal data, or take over internal systems is known as information technology security.

Data security is the process of ensuring the integrity of data in the event of emergencies such natural disasters, computer or server failure, physical theft, etc. For such issues, data backups are typically kept off-site.
1. to take accountability for actions that are compatible with the public's safety, health, and welfare and to promptly reveal any factors that could jeopardize the public or the environment;

2. whenever possible, avoid actual or apparent conflicts of interest, and when they do exist, report them to those who are impacted;

3. to present assertions or projections that are truthful and realistic given the data at hand;

4. to oppose corruption in all its forms;

5. to get a better grasp of technology, its proper use, and any potential repercussions;